August 29, 2012 ; We look at logos everyday, but did you now that many famous companies have objects and symbols hidden inside their logos? And you know what else goes one way and also another way? But the symbolism of the colored feathers represent each division of NBC (from when the logo was first designed, as there are more now) and the head of the peacock is looking right, meant to symbolize looking forward (to a show that can compete with “Mad Men” and “Modern Family.”). I love it. The letters O, U, R and the orange circle make up a cyclist! I can only assume those headphones also have a clever logo, and so on, and so on…. You’re smart. A spoon, or the nib of a fountain pen? Some of the world’s biggest companies pay big money to designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see. Here’s a logo you’ve undoubtedly seen all over the place. I didn’t, and I wear a lot of Levi’s jeans. Each shape is a different outline of London from different points in its long history. Any goofball with a trial version of Photoshop can put an airplane in an umbrella. It’s hard not to look at it! You probably noticed that this arrow appears to point backward. Logos. Maybe you don’t know binary perfectly (hey, don’t feel bad, I didn’t either), but if you did, you’d see that the logo here for Eighty 20 actually contains the binary patterns for 1010000 and 0010100… otherwise known as eighty and twenty. At first, you probably see a baseball mitt catching a ball. Yes, the two t’s are partying over a bowl of dipping sauce that dots the “i.” Olé! Doesn’t this just look cozy? Hidden within the Slack logo, you’ll see not only multiple colors (for the different people theoretically using it) but also speech bubbles and hashtags — the lifeblood of any productivity app! In the world of advertising, logo design & branding is one of the key pillars of a company’s identity. This pirate logo has a peg leg. The idea behind it is that it is a doorway into another world… (A world of learning!). Not only do these two rings form a “T” — like “Toyota” — they also hint at the interconnectedness of Toyota’s products. Yo, that “i” fell to the ground, as though it was… murdered. First of all, the Quiksilver logo itself is a stylized version of the famous woodblock print “The Great Wave off Kanagawa.”, Secondly, here’s what happens when you put two Quiksilver logos together…. Here’s another logo that I very well could have overlooked its second hidden item. The amount of thought and work that goes behind the seemingly simplest of logos would boggle the mind of any advertising outsider. Everyone knows about the Golden Arches and that the “M” stands for “McDonald’s.” But what you might not know is that in the 1960s design consultant and psychologist Louis Cheskin said customers unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” I think the dude just needed a date. Of course a company called Clover Learning would have a clover hidden in its logo somewhere, but I think placing it on top of a diploma is a pretty perfect spot. Tour De France. If you try to see a spartan warrior in this logo, you will, similarly easily. This is the logo the Milwaukee Brewers used from 1978 to 1993. The interesting use of negative space — in this logo depicting a location pin — immediately draws my attention, making my brain do a little bit of light, fun puzzle-solving to figure out what exactly I’m seeing. Maybe this one isn’t necessarily hidden per se, but man if Nintendo’s wonderful little console the Gamecube didn’t have a clever logo. For those who are unaware, take a look between the … It’s an L, an S, and O. Actual subways. Goodwill Going father, that loop is part of a heart (implying users will love their stay), and the whole thing is turned upside down to make it the letter “A” (for AirBnB, natch). This is less a hidden logo — it’s clearly a brain being flown through the sky. All you have to do is tilt it a little to the right and then shift the “nose” upwards. This Wendy’s logo appears to say the word “Mom” in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals. (They’re great for painting.). Very cheeky guys. What you probably didn’t know is that the founder of this popular fast food company paid $50 for this logo, which was originally drawn out on a napkin. But plenty of other logos contain messages that were very much intended. It can even shift mid-look if you start thinking of the other option. Hidden in the letter ‘H’ is a roof representing shelter. It’s actually a stylized image of a conductor raising their hands to conduct the orchestra! Here’s the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo. Bern, Switzerland—where Toblerone was founded—is often referred to as the City of Bears. If you’d told me this icon was made before the company was named, I’d believe you. Can’t be done. Thus logos like McDonalds and the like have a hidden meaning or hidden images which not many know about. Zoom your eyes over this racing logo and you’ll see the empty space in the middle creates a number “1″ for “Formula 1.″. North West Airlines got craft with their logo mark. Plus, it kind of makes you feel uncomfortable, just like having the talk is for ever single dad out there! This is the common reason behind making logos. This is another logo with multiple interesting details. 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