In, Newcom. and over 1 Mio. Generation Z is expected to reach 2.56 billion individuals globally by 2020. Newcom. Learn more about how Statista can support your business. Chart. Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. Update, Insights into the world's most important technology markets, Advertising & Media Outlook Register in seconds and access exclusive features. Please contact us to get started with full access to dossiers, forecasts, studies and international data. They are the first generation to be fully raised in the world of smartphones and social media. Generation Z Looks a Lot Like Millennials on Key Social and Political Issues. Please authenticate by going to "My account" → "Administration". The generation after Millennials, Gen Z is significantly affected by social media. 55% of Gen Z says they can be more creative on social apps and the internet than offline. Instagram 4. North American, Latin American, and European Generation Z-ers lead in the number of social accounts they’re actively using. Even the Government of Canada has been exploring ways to use social media to inform and engage Canadians. 56% of teens use social media apps to express themselves creatively. A survey conducted in March 2020 found that Gen Z most frequently get their news from social media, with 61 percent of respondents reporting they use … And no one more so than Gen Z. Statista. New, Everything you need to know about the industry development, Find studies from all around the internet. According to data published by Personal Money Service, Gen Z users (aged 13-19) prefer seeing real people rather than celebrities in their ads. "Frequency of Using Selected News Sources among Generation Z in The United States as of March 2020. In 2014-15, 52% of teens in the 13-17 age group used Instagram and 41% were on Snapchat. Technology is also a direct factor on the mental health of Generation Z. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Millennials are growing further into parenting and adulthood, so there’s room for Gen Z to emerge. Instead, younger Generation Z cohorts prefer YouTube, with 85% of those between ages 13 and 17 using the site. This makes Gen Z and social media use quite unique. This distribution underwent a notable shift in just about three years, with 72% now on Instagram, 69% on Snapchat, and 85% on YouTube. Directly accessible data for 170 industries from 50 countries facts. It outlinestheir social media usage and intra-generational difference springing from environmental factors and personal factors. 85% of baby boomers research products on their web browsers. Then you will be able to mark statistics as favourites and use personal statistics alerts. This infographic shows social media influence, trends and use by Gen Z. Please contact us to get started with full access to dossiers, forecasts, studies and international data. New, Figures and insights about the advertising and media world, Industry Outlook Immersed in the online world since birth, Gen Z surpasses Millennials in daily activity on social media with 2 hours 55 minutes spent per day. ... Low self-esteem, sleep-deprivation, depression and cyberbullying have all been effects of increased social media usage, but when used properly our smartphones can be one of our greatest tools. Learn more about how Statista can support your business. The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019. New, Figures and insights about the advertising and media world, Industry Outlook This feature is limited to our corporate solutions. While Facebook was wildly popular with Millennials, the same can’t be said of Generation Z. Usage among the age group fell from 71% in 2014 to just over 50% last year. Music consumption is only one fraction of the distraught Generation Z conversation; the other half is social media. 60% of baby boomers are looking for promotions on social media. The Gen Z Population Is Forecasted To Reach 2.56 Billion By 2020. Generation Z, born from 1995 to 2012 and often referred to as iGeneration, has grown up with an abundance of new technology. Then you can access your favorite statistics via the star in the header. "Frequency of using selected news sources among Generation Z in the United States as of March 2020." Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Gen Z … Social Media Use of Generation Z Statistics. Please create an employee account to be able to mark statistics as favorites. This is almost an hour longer than the average millennial. The source states that the numbers provided are "a projection of the results based on the following: number of residents in the Netherlands, target audience (15 years and older), internet penetration rate and the population [target audience x the internet penetration rate]." Chart. (billed annually). Top cable news networks U.S. 2020, by number of viewers, Leading news websites in the U.S. 2020, by unique visitors, Trustworthiness of news media worldwide 2020, Frequency of online news sources reporting fake news U.S. 2018. 3. You can only download this statistic as a Premium user. 57% of Boomers Use Social Media. A new survey has attempted to decode the social media preferences of users belonging to different generations. You need at least a Single Account to use this feature. Gen Z logs on to social media for roughly two hours and 55 minutes each day. * The used sample is a representative reflection of the Dutch population of 15 years and older. The majority of Generation Zers (77%) and millennials (79%) use social media multiple times a day, but millennials are more likely to divide their time across a wider range of platforms, while Generation Zers spend more time on fewer platforms. It’s no secret that Generation Z has thrown the social media world a loop. As a Premium user you get access to the detailed source references and background information about this statistic. However, it’s mostly Millennials who watch and respond to online adds ( 79% vs 59%) Attention spans have shrunk again, with a 12 second average for Millennials and 8 for Gen Z. Millennials are more price conscious than GenZ, but also more brand loyal. March 25, 2020. More broadly, the steady growth in adoption that social platforms have … Please authenticate by going to "My account" → "Administration". (Sprout Social) 53. Personalfactors are divided into steady and driving factors. Statista. facts. Therefore, Gen Z and social media use is a different in many ways than the age that came before them. >60% of Gen Z uses each of these plaGorms 45% use Twi=er Intense use of social may be just part of being a teenager, but researchers* Younger internet users are spending more time on social apps this year, according to a May 2018 survey from social video marketing agency VidMob. Facebook does, however, remain the most used platform for Millennials (74%), Gen X (68%) and Boomers (61%). Please do not hesitate to contact me. Media Consumption Generations Y and Z are the first media consumers to emerge with interactive media as the predominant means by which they ‘consume’ messages. This generation sees issues where parents don’t feel like they spend time with their kids because they are glued to their phones, and groups of friends don’t actually do anything together but look at social media. Interestingly enough, though, older generations have been closing the gap in recent years, as social media usage has grown more rapidly for Gen Xers and Boomers than for Millennials. The paper brings forward how the futuristic Generation Z’s use of social mediainfluences them as an individual’s, organization and society. Facebook usage among US teens has fallen from 71% in 2014 to 51% in 2018. This feature is limited to our corporate solutions. New, Everything you need to know about the industry development, Find studies from all around the internet. “ e Generation Z and their Social Media Usage: A Review and a Research Outline ”, Global Journal of Enterprise Info rmation System. Three-quarters of Generation Z watch YouTube videos at least weekly. Are you interested in testing our corporate solutions? Gen Z social media usage in the Netherlands in 2020, by platform [Graph]. Generation Z uses up to five different social channels per day. Everybody uses social media, but for different reasons. A paid subscription is required for full access. Advertising spending in the U.S. 2015-2022, Profit from additional features with an Employee Account. Snapchat 5. Then you will be able to mark statistics as favourites and use personal statistics alerts. Accessed December 09, 2020. https://www.statista.com/statistics/1124119/gen-z-news-consumption-us/, Morning Consult. Accessed December 09, 2020. https://www.statista.com/statistics/1097357/gen-z-most-used-social-media/, Newcom. As expected, Millennials are the most apt to be using social media: 85% claim to do so as of January of this year. V olume-9, Issue-2, Ap ril-June, 2017. Far surpassing the adoption rate of any other generation. Please log in to access our additional functions, *Duration: 12 months, billed annually, single license. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Question: How often do you turn to the following sources for news? Where these audiences go, others tend to follow. $39 per month* (March 25, 2020). (Colloquy) For millennials, the … More than 80% of every generation uses social media at least once per day making social media part of their daily routine. Canadians are leaders in social media usage and marketers have found it to be one of the best places to reach them. ", Morning Consult, Frequency of using selected news sources among Generation Z in the United States as of March 2020 Statista, https://www.statista.com/statistics/1124119/gen-z-news-consumption-us/ (last visited December 09, 2020), Frequency of using selected news sources among Generation Z in the United States as of March 2020, Leading sources for consuming offline news in the U.S. 2020, U.S. students main news sources 2018, by frequency of use, Reliance on national news as a source of information in the U.S. 2018, by age, Reliance on local news as a source of information in the U.S. 2018, by age, News consumption frequency among Millennials in the U.S. 2020, by source, Most popular news platforms in the U.S. 2020, by age group, Checking the news on weekdays in the U.S. 2018, by daypart, Consumer satisfaction with online news brands in the U.S. 2007-2019, Most popular news brands in the U.S. 2018, by monthly users, Most popular news brands in the U.S. 2018, by reach, Leading online news brands in the U.S. 2020, U.S. cable news programs: average number of viewers in 2018, Evening news audiences on U.S. television networks 2016-2018, Morning news audiences on U.S. television networks 2016-2018, TV news sourced watched most often in the U.S. 2019, TV news platforms used by consumers in the U.S. 2018, Frequency of cable news consumption in the U.S. 2020, Telemundo news time slots average audience in the U.S. 2016-2018, Frequency of sharing online news stories in the U.S. 2017, Devices used for reading online news in the U.S. 2013-2020, Most important features of online local news mediums in the U.S. 2018, Leading iPad news apps in the U.S. 2020, by downloads, Level of trust in news sources in North America 2018, Perceived objectivity of mass media in the U.S. 2000-2019, Level of trust in national/local news in the U.S. 2019, by source, Perceived level of bias in traditional media in the U.S. 2018, by age, Priority of mainstream media: truth or money in the U.S.by age as of May 2018, Concern about accuracy of podcast news in the U.S. 2018, Bias level perceptions of CNN in the U.S. 2018, Perceived level of inaccuracy in traditional media by age in the U.S. 2018, Perceived level of inaccuracy on social media by age in the U.S. 2018, Perceived frequency of traditional media reporting fake news U.S. 2018, by age, Fake news sharing among children in the U.S. 2017, Sharing of made-up news online in the U.S. 2019, Ability to recognize fake news in the U.S. 2016-2019, Belief in fake news in the U.S. 2018, by age group, Social media as a source of news in the U.S. 2018, Leading social networks used for news in the U.S. 2019-2020, News usage among social network users in the U.S. 2018, by platform, U.S. students using social media for news 2018, Facebook news consumers in in the U.S. 2019, by age, Twitter news consumers in in the U.S. in 2019, by age, YouTube news consumers in in the U.S. in 2019, by age, LinkedIn news consumers in in the U.S. in 2019, by age, Argentina: news consumption frequency 2020, Colombia: news consumption frequency 2020, Source distribution of news consumption in the United Kingdom (UK) 2020, Chile: devices used for news consumption 2020, Mexico: devices used for news consumption 2020, Argentina: devices used for news consumption 2020, Frequency of social media news consumption in the U.S. 2020, Brazil: devices for online news consumption 2020, by gender, Brazil: devices for online news consumption 2020, by age, Argentina: devices for online news consumption 2020, by gender, Argentina: devices for online news consumption 2020, by age, Colombia: devices for online news consumption 2020, by gender, Colombia: devices for online news consumption 2020, by age, Frequency of coronavirus news consumption worldwide 2020, by country, Online news consumption of men in the United Kingdom (UK) 2020, by device, Distribution of online and print news consumption in the Netherlands 2019, by age, Frequency of podcast news consumption in the U.S. 2020, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. 42 percent of Generation Z say social media affects self-esteem, compared to 31 percent of Millennials, 23 percent of Generation X, and 20 percent Baby Boomers. Top Social Platforms for Gen Z 1. It outlines their social media usage and intra-generational difference springing from … Facebook: number of monthly active users worldwide 2008-2020, Instagram accounts with the most followers worldwide 2020, Number of apps available in leading app stores 2020, Most popular global mobile messaging apps 2020, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. They are also 59% more likely than older generations to connect with brands on social, too. Facebook 2. 12% of baby boomers look to friends and family for advice on their purchases. Directly accessible data for 170 industries from 50 countries As a Premium user you get access to background information and details about the release of this statistic. ", Newcom, Gen Z social media usage in the Netherlands in 2020, by platform Statista, https://www.statista.com/statistics/1097357/gen-z-most-used-social-media/ (last visited December 09, 2020), Gen Z social media usage in the Netherlands in 2020, by platform, Annual Facebook app downloads in Belgium 2015-2019, Monthly number of Instagram users in Belgium 2018-2020, Monthly number of Facebook users in the Netherlands 2018-2020, Number of Facebook users in the Netherlands 2013-2020, Monthly number of Instagram users in the Netherlands 2018-2020, Monthly number of Facebook users in Luxembourg 2018-2020, Monthly number of Instagram users in Luxembourg 2018-2020, Active social media users on mobile in Benelux region 2017-2019, by country, Penetration rate of social media users on mobile Benelux region 2017-2019, by country, Active social media users change in the Benelux region 2017-2018, by country, Active social media users on mobile change in Benelux region 2017-2019, by country, Mobile use of Facebook in the Benelux region 2017-2018, Facebook user distribution in Belgium 2020, by age group and gender, Social media used to reach generation Z in Belgium 2018, Facebook user share in the Netherlands 2020, by age group and gender, Most popular social media platforms for Generation Z in the Netherlands 2020, Facebook user distribution in Luxembourg 2020, by age group and gender, Instagram user distribution in Luxembourg 2020, by age group and gender, Engagement rate average for Facebook page video posts Benelux 2018-2019, by country, Leading brands on Facebook in Belgium 2020, Leading brands on Facebook in the Netherlands 2020, Leading brands on Facebook in Luxembourg 2020, Social media used for news in Belgium 2017-2020, Social media used for news in the Netherlands 2017-2020, Concerns about online fake news in Belgium and the Netherlands 2018, Types of news media sources used in the Netherlands 2019, by age group, Reliance on Facebook as news source in the Netherlands 2017-2020, Reasons for U.S. Gen Z social media users to quit social media 2019, Forecast of the social media user penetration rate in Norway 2018-2024, Social media: global penetration rate 2020, by region, Forecast of the social media user penetration rate in Sweden 2018-2024, Social media users as a percentage of the total population Malaysia 2020, Social media users as share of total population Myanmar 2016-2020, Social media users as a percentage of the total population Australia 2015-2020, Social media users as share of total population Cambodia 2016-2020, Social media users as share of total population Laos 2016-2020, Share of active social media users in the Nordics 2020, Penetration rate of active social media users Benelux region 2017-2019, by country, Share of social media users in Denmark 2017-2020, by age group, Brazil: social media usage rate 2017-2020, Social media penetration rate in Hungary 2020, by platform, Social media penetration rate in CEE region 2020, by country, Forecast of the social media user penetration rate in Denmark 2018-2024, Brazil: social media usage rate 2017-2020, by gender, Active social media users in the Nordics 2020, Social media user penetration South Korea 2019, by age group, Brazil: social media usage rate 2017-2020, by age, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, the Netherlands' overall most popular social medium in terms of users, download numbers suggest the app grew in popularity in the Netherlands, much more often than their Millennial counterparts. Instagram is the most popular app for brand discovery, with 45% of teens using it to find cool new products, followed by Facebook, which comes in at 40%. As soon as this statistic is updated, you will immediately be notified via e-mail. The source did not provide information on the exact number of respondents between 15 and 19 years old. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook January 25, 2020. Please do not hesitate to contact me. When discussing social media usage, many are surprised that this generation uses social media more habitually than Millennials. and over 1 Mio. No longer the new kids on the block, Millennials have moved firmly into their 20s and 30s, and a new generation is coming into focus. Gen X’ers are often overlooked despite the fact (according to a Nielsen report ) they spend an average of 6 hours 58 minutes a week on social media networks. Please create an employee account to be able to mark statistics as favorites. By Kim Parker, Nikki Graf and Ruth Igielnik . Gen Zers are not far behind as they, too, spend a lot of time browsing through various social networking sites. How Generation Z Uses Social Media The Most Popular Sites. Twi=er Gen Z is the heaviest user segment for 9 of the top 16 social media plaGorms, and they use each differently. A mere 9% of teens prefer Facebook over other social media platforms. Gen Z Stats: Top 11 Generation Z Statistics And Facts 1. In fact, a recent study published by Clinical Psychological Science, revealed that adolescents between the ages of 13 and 18 who spent more time on social media and smartphones were also more likely to report mental health issues, as opposed to teens who spent more time hanging out with friends, exercising, doing homework, reading print media and attending religious services. "Gen Z social media usage in the Netherlands in 2020, by platform." (Synchrony) 54. Generation Z Social Media Statistics 17. Millennials had a bad reputation for being on social media all the time. However, this generation sets itself apart from predecessors as they don’t use social media for socialization. The necessity for television broadcasters to become ‘interactive’ can be most acutely observed in the reality TV genre. Instagram user distribution in Belgium 2020, by age group and gender, Most popular Benelux influencers on Instagram 2019, Instagram user share in the Netherlands 2020, by age group and gender, Monthly number of Facebook users in Belgium 2018-2020. "Gen Z Social Media Usage in The Netherlands in 2020, by Platform. You need a Single Account for unlimited access. In, Morning Consult. Are you interested in testing our corporate solutions? Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. Market research shows that 85% of Generation Z learns about new products on social media. 3. Register in seconds and access exclusive features. The paper demarcates Generation Z from other branches of generation with a systematized differentiation in the behaviour, principles and choices which are constant over the time. Daily Usage by Generation. US Social Media Users, by Generation, 2019 (% of population) Note Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. Morning Consult. The research found that nearly three-quarters (73%) of Gen Z adults (ages 18-23 years old) actively use Instagram, followed by Snapchat (63%) and YouTube (62%). YouTube 3. (World Economic Forum) Frequency of using selected news sources among Generation Z in the United States as of March 2020 [Graph]. Profit from additional features by authenticating your Admin account. WhatsApp was the most popular social media platform for Gen Z, or 15-to-19-year-olds, in the Netherlands in 2020, with nearly all respondents using the service. To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019). Profit from additional features by authenticating your Admin account. (January 25, 2020). 2019 Canadian Social Media Usage Statistics. Trend-watchers typically pay close attention to the media and tech habits of Millennials (people aged 20-33) and Generation Z (those aged 14-19). Technology and social media provides a feeling of connectedness, even when you’re not really connected. Social Media. If you've ever had any questions about Generation Z and their social media usage habits, Snapchat is about to answer them, with two new reports that cover varying aspects of the next key user group, with a specific focus on creativity, and how Gen Z views connection with people and brands online. And personal factors this statistic for being on social apps and the by... Is expected to reach 2.56 Billion individuals globally by 2020. learn about... Personal statistics alerts and 41 % were on Snapchat of using selected news sources Generation! 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